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The Main Rules Collection (5130)
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852
Building
LAUNCHING A PROJECT
It takes nine months to launch an architectural project.
Ted Hatch
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
4.6
out of
10
based on
17
reviews
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853
Computers
SELLING SOFTWARE
A new hardware product will start to sell two to three months sooner than a new software product. That's because hardware is built to solve obvious needs, like lack of memory. Software is designed to solve less obvious needs. No one believes software will work until they read a product review.
Ben Cota, technology marketing guy, Oakland, California
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
4.7
out of
10
based on
23
reviews
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854
Magazines
SELLING MAGAZINES
If your magazine has a car on the cover, you'll sell more copies at the newsstand if the car is red.
Paul A. Delaney, meteorologist, Beltsville, Maryland
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
4.8
out of
10
based on
16
reviews
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855
Children
KEEPING YOUR KIDS IN SHOES
Children aged 6 to 10 outgrow their shoes every 84 days.
Mason Speed, WTKO radio, Ithaca, New York
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
4.6
out of
10
based on
18
reviews
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856
Habits
SPOTTING AN ADDICT
The more abused as a child, the more addictions as an adult.
Patrick Carnes, creator of the first inpatient program for sex addicts
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
5.2
out of
10
based on
18
reviews
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857
Eyes
APPROXIMATING YOUR FIELD OF VIEW
The hook of a coat hanger equals the binocular field of view (7 to 8 degrees) of a standard pair of binoculars when held 15 to 18 inches from the eyes.
Dean Sheridan, electronics technician and deaf actor, Torrance, California
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
4.2
out of
10
based on
17
reviews
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858
Flying
ENTERING THE GROUND CUSHION
The ground cushion is an invisible area near the runway where the interaction between the airplane's wing and the ground cause changes in an airplane's flight characteristics. Measured scientifically, the height of the ground cushion is about equal to the wingspan of the airplane. A pilot, however, will notice the effects at an altitude half the wingspan of the airplane.
Richard L. Collins, aviation writer
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
4.5
out of
10
based on
16
reviews
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859
Movies and Film
SPOTTING A HIT MOVIE
Any war movie with the word "force" in the title is a bomb.
Liz Stone, SUNY College of Environmental Science & Forestry, Syracuse, New York
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
4.3
out of
10
based on
20
reviews
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860
Photography
USING PHOTOGRAPHIC FILTERS
Any filter will lighten objects of its own color and darken those of a complementary hue.
Paul Lisseck, health food broker, North Hampton, Massachusetts
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
5.3
out of
10
based on
20
reviews
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861
Energy
SAVING OIL RESOURCES
One square foot of a south-facing window that is insulated at night saves 1 gallon of oil per year.
Tom Wilson, energy consultant
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
5.1
out of
10
based on
16
reviews
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862
Crime
HIJACKING AN AIRPLANE
Only hijack an airplane as part of a team. If there's a long standoff, someone has to stand guard while you go to the bathroom.
Gordon Hard, assistant editor, Consumer Reports, Mount Vernon, New York
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
4.0
out of
10
based on
20
reviews
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