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The Main Rules Collection (5130)
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350
Books
SELLING BOOKS
Ten percent of bookstore customers buy 90 percent of the books. Ten percent never buy anything.
Dave Ewan, Wind Chimes Book Exchange, Millville, New Jersey
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
5.7
out of
10
based on
24
reviews
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374
Books
LIGHTING A BOOKSTORE
One continuous strip of fluorescent tube eight feet high above the center of the aisle is enough light for a bookstore.
Dave Ewan, Wind Chimes Book Exchange, Millville, New Jersey
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
4.9
out of
10
based on
23
reviews
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398
Books
STOCKING A BOOKSTORE
If you stock six of any bookstore item, you'll sell three in one week, two more in one month, and still have the last one when you retire.
Dave Ewan, Wind Chimes Book Exchange, Millville, New Jersey
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
5
out of
10
based on
21
reviews
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422
Books
LOOKING AT BOOKS IN BOULDER
In any batch of fiction books, there will be more books by authors whose last names begin with "M" than any other letter. "S" will be second.
Ellen Klaver, musician, Boulder, Colorado
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
4.1
out of
10
based on
19
reviews
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446
Books
WRITING A BLURB
It takes 4 times as long to write an effective book jacket blurb that is 5 words long as it does to write one 30 words long. But the shorter copy is 7 times better.
Walter Pitkin, literary agent, Weston, Connecticut
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
5.9
out of
10
based on
22
reviews
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470
Books
BOOK PUBLISHING
If you ask a publisher if a new book is selling well, and she replies, "It's too soon to tell," - it isn't - and it isn't.
Walter Pitkin, literary agent, Weston, Connecticut
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
6.4
out of
10
based on
22
reviews
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494
Books
REMEMBERING A BOOK
For every worthwhile book you read, there will be one statement or story you'll remember for a decade or longer.
Scott Parker, data specialist, Beaumont, Texas
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
6.4
out of
10
based on
25
reviews
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518
Books
FINDING TYPOGRAPHICAL ERRORS
Cheap paperback novels average one typographical error for every ten pages.
Joe Applegate, typo hunter as reported by Fred T. Shuster, Associated Press, Los Angeles, California
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
4.9
out of
10
based on
27
reviews
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542
Books
PUBLISHING A BOOK
You can hype a book by a famous author to 250,000 copies. After that, success or failure depends upon word of mouth.
John Gill, publisher
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
4.9
out of
10
based on
19
reviews
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566
Books
SELLING SCIENCE FICTION
Science fiction books with green covers don't sell as well as those with blue covers.
Anonymous publisher
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
4.8
out of
10
based on
20
reviews
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590
Books
PLANNING AN INDEX
Allowing space for an index in a book is no problem once the type has been set and the indexing has been done. But with a new manuscript, you can only guess. As a rule of thumb, allow 1 page of index to every 40 pages of manuscript with average copy, 1 to 30 for a manuscript with a lot of names or technical terms, 1 to 50 for a book with comparatively few. Check your guess with the editor and use his figure if it differs from yours.
Marshall Lee, bookmaker
(LR)
Legacy Rule of Thumb from previously published collections
Current Rating:
5.6
out of
10
based on
24
reviews
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